Old Advanced Web Design and Social Media
BCourse Syllabus Remind: Text @hhsadvweb to 81010
1/30:
Please take this quick survey
1/30 and 1/31:
First Assignment: Tell me all about you
For this assignment, please use one of three tools:
- Create an infograph: http://piktochart.com/
- Create a prezi: https://prezi.com/
- Create a video: use your phone, then upload it to Youtube
IMPORTANT NOTE: before you turn in the assignment, make sure that you have made your Piktochart or your Prezi PUBLIC!!!!!
Turn in the Assignment using this Form
2/1
Use this organization document to get organized electronically for the class
UNIT ONE: MARKETING 101 & THE USE OF SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
1/31
Read this article about incorporating social media into your marketing strategy; take notes, especially on the vocabulary! Due 2/1
2/1 introduction to the class
2/2
Reading on Marketing Mix - take notes due 2/3
Reading on forms of Promotion - take notes due 2/3
2/3
Presentations and then ....
Notes and in class activities to practice social media vocabulary, marketing mix, promotion
2/6 Super Bowl
FIRST: Working with a team, Choose a social media event
Write: Brand, USP, the 4 P’s of marketing, Target Market
2/7
First, get with your partner and each of you choose 3 different articles to read on this site: http://socialmediatoday.com/
(so a total of 6 articles)
Create a shared google doc (in your social media folder) and briefly summarize each article:
Title, 3 things you learned, who read it
Assignment # 1: Next, create a poster "What is Social Media?"
include text, images, shapes, details, eye catching, colorful, URL of great source, quote
Use https://www.canva.com/ Need Help
First create an account then learn how to use this website, share it with partner, use layouts, elements, text, background, uploads
Free Stock Photos to Use More Free Photos
2/8
Quiz on social media vocabulary, marketing mix, promotion
and
Time to complete Assignment # 1
2/9 - 2/10
Sign up for daily updates from Social Media Examiner
Group activity - in your same group from earlier this week, take the attached chart, copy it to your google folder and share it with your partner. Now fill out the chart, dividing up the work and using all the articles listed below.
How often should you post on social media? Article
Which social media platforms should a business use? FB, Twitter, Pinterest: Article One LinkedIn - How to use LinkedIn to promote your business
Instagram - Why and How? YouTube - Why should you use YouTube?? Blog - 19 Reasons to have a blog for your business and Why Blog?
Google+ Do I really need to use Google+
Key Demographics for social media (all but YouTube) : Social Media Demographics
1/31
Read this article about incorporating social media into your marketing strategy; take notes, especially on the vocabulary! Due 2/1
2/1 introduction to the class
2/2
Reading on Marketing Mix - take notes due 2/3
Reading on forms of Promotion - take notes due 2/3
2/3
Presentations and then ....
Notes and in class activities to practice social media vocabulary, marketing mix, promotion
2/6 Super Bowl
FIRST: Working with a team, Choose a social media event
Write: Brand, USP, the 4 P’s of marketing, Target Market
2/7
First, get with your partner and each of you choose 3 different articles to read on this site: http://socialmediatoday.com/
(so a total of 6 articles)
Create a shared google doc (in your social media folder) and briefly summarize each article:
Title, 3 things you learned, who read it
Assignment # 1: Next, create a poster "What is Social Media?"
include text, images, shapes, details, eye catching, colorful, URL of great source, quote
Use https://www.canva.com/ Need Help
First create an account then learn how to use this website, share it with partner, use layouts, elements, text, background, uploads
Free Stock Photos to Use More Free Photos
2/8
Quiz on social media vocabulary, marketing mix, promotion
and
Time to complete Assignment # 1
2/9 - 2/10
Sign up for daily updates from Social Media Examiner
Group activity - in your same group from earlier this week, take the attached chart, copy it to your google folder and share it with your partner. Now fill out the chart, dividing up the work and using all the articles listed below.
How often should you post on social media? Article
Which social media platforms should a business use? FB, Twitter, Pinterest: Article One LinkedIn - How to use LinkedIn to promote your business
Instagram - Why and How? YouTube - Why should you use YouTube?? Blog - 19 Reasons to have a blog for your business and Why Blog?
Google+ Do I really need to use Google+
Key Demographics for social media (all but YouTube) : Social Media Demographics
2/13, 2/14
Online Safety Assignment
Read the following three articles: Online Socializing & Forbes Facebook Privacy Article & Taking Charge of Your Online Reputation
AND
Watch these videos https://www.commoncraft.com/video/online-citizenship and http://www.commoncraft.com/video/protecting-reputations-online
Answer the following information by making a copy of this document, saving it to your google class folder and typing in it: Online Safety Assignment
Name the file: lastname_firstname_safety
2/14 warm up: Complete this survey
Online Safety Assignment
Read the following three articles: Online Socializing & Forbes Facebook Privacy Article & Taking Charge of Your Online Reputation
AND
Watch these videos https://www.commoncraft.com/video/online-citizenship and http://www.commoncraft.com/video/protecting-reputations-online
Answer the following information by making a copy of this document, saving it to your google class folder and typing in it: Online Safety Assignment
Name the file: lastname_firstname_safety
2/14 warm up: Complete this survey
FOOD FOR THE POOR
2/15:
Go to Food for the Poor's website and spend 5 minutes looking around. Gather as much information as you can, take notes.
Second, try to find Food for the Poor on social media. Do they have a social media presence? Where?
Next, review this slide show about the specific project we are supporting. Write down a list of questions about the project and our role in the project.
2/16 Food for the Poor Meeting
2/17, 2/20:
check out this internship!
Brainstorm solutions for Food for Poor, Create YOUR proposal for Food for the Poor Project - due end of class 2/20
Sample Proposal One Sample Proposal Two Sample Proposal Three
2/21
Survey on Business Interests
2/15:
Go to Food for the Poor's website and spend 5 minutes looking around. Gather as much information as you can, take notes.
Second, try to find Food for the Poor on social media. Do they have a social media presence? Where?
Next, review this slide show about the specific project we are supporting. Write down a list of questions about the project and our role in the project.
2/16 Food for the Poor Meeting
2/17, 2/20:
check out this internship!
Brainstorm solutions for Food for Poor, Create YOUR proposal for Food for the Poor Project - due end of class 2/20
Sample Proposal One Sample Proposal Two Sample Proposal Three
2/21
Survey on Business Interests
PREPARING FOR YOUR BUSINESS
2/22
Create a school Facebook account (even if you have a personal FB, this MUST be separate)
Then, read these articles and take notes on how to use FB to engage customers:
7 Simple Ways to Use FB to Increase Sales
How to Boost Your FB Posts
Social Media Schedule: Schedule to use to outline your social media
2/23, 2/28
Teams Identified
3/1 - 3/3 Business Meetings
3/1: Northwest Orthotics and Prosthetics Inc & Mid Michigan Physical Therapy Specialists
3/2: Nicole's Naturals & The Mentors Robot Shop
3/3: Our Savior Lutheran Church and School
really good article to have students read, didn't use this year but should use at this point next year:
https://blog.hootsuite.com/how-to-set-up-a-social-media-profile/?utm_source=content%20team&utm_medium=owned%20social&utm_campaign=content%20team%20owned%20social
2/22
Create a school Facebook account (even if you have a personal FB, this MUST be separate)
Then, read these articles and take notes on how to use FB to engage customers:
7 Simple Ways to Use FB to Increase Sales
How to Boost Your FB Posts
Social Media Schedule: Schedule to use to outline your social media
2/23, 2/28
Teams Identified
- Create a shared folder for the project, title it business name
- Review the survey Mrs. H provides from the business
- Make a copy of the Tracking form, put it in shared folder:
- Tracking - required that each student complete every Friday (or in the case of a shorter week - the last day of the week) - not done? ZERO points (no turning it in late)
- Create an agenda for meeting, have it approved by Mrs H
- Research your business
3/1 - 3/3 Business Meetings
3/1: Northwest Orthotics and Prosthetics Inc & Mid Michigan Physical Therapy Specialists
3/2: Nicole's Naturals & The Mentors Robot Shop
3/3: Our Savior Lutheran Church and School
really good article to have students read, didn't use this year but should use at this point next year:
https://blog.hootsuite.com/how-to-set-up-a-social-media-profile/?utm_source=content%20team&utm_medium=owned%20social&utm_campaign=content%20team%20owned%20social
Google Analytics
2/28 - 3/3: by the end of the week, create a document titled "Google Analytics", read and take notes on each of the following documents. Your notes should include a title for each, and details.
great introductory article on Google Analytics - also includes directions to create an account.
Article on Basics but it's pretty technical
List of terms for Google Analytics
Presentation on Google Analytics
Great article on how to measure social media traffic with Google Analytics
3/6: lecture on Google Analytics, then answer these questions.
Create an entry in your journal titled "Google Analytics" and INDIVIDUALLY answer the questions below in the document: Due 3/7
1. What's the purpose of Google Analytics?
2. Which 3 features of Google Analytics will be most helpful to your business? Explain.
3. Will you recommend Google Analytics to your business? Explain why or why not.
2/28 - 3/3: by the end of the week, create a document titled "Google Analytics", read and take notes on each of the following documents. Your notes should include a title for each, and details.
great introductory article on Google Analytics - also includes directions to create an account.
Article on Basics but it's pretty technical
List of terms for Google Analytics
Presentation on Google Analytics
Great article on how to measure social media traffic with Google Analytics
3/6: lecture on Google Analytics, then answer these questions.
Create an entry in your journal titled "Google Analytics" and INDIVIDUALLY answer the questions below in the document: Due 3/7
1. What's the purpose of Google Analytics?
2. Which 3 features of Google Analytics will be most helpful to your business? Explain.
3. Will you recommend Google Analytics to your business? Explain why or why not.
3/6 - 3/7: LinkedIn
A. Create a LinkedIn profile for yourself. Show Mrs. H when done.
B. Read the article below. Create an entry in your journal titled "LinkedIn Analysis" and answer the questions below in the document.
Five ways to Market your business on LinkedIn
Questions:
1. How can LinkedIn benefit you as a student?
2. Compare Linked In to three other forms of social media. How is it different? How is it similar?
3. How could the business you are working with benefit from using LinkedIn? Explain specific ways your business could use LinkedIn. If you feel the benefit to your business is somewhat limited, explain why. Due 3/7 end of class
HOOTSUITE
3/7 - 3/8
Presentation in class
Great article on Social media Scheduling
Create Create an entry in your journal titled "HootSuite Analysis" and answer the questions below in your journal.
1.How would you describe HootSuite to your business?
2.For a business that uses social media, what are the advantages?
3.What DOESN’T HootSuite do for social media?
4.Would you recommend HootSuite do your business? Why or why not?
3/7 - 3/8
Presentation in class
Great article on Social media Scheduling
Create Create an entry in your journal titled "HootSuite Analysis" and answer the questions below in your journal.
1.How would you describe HootSuite to your business?
2.For a business that uses social media, what are the advantages?
3.What DOESN’T HootSuite do for social media?
4.Would you recommend HootSuite do your business? Why or why not?
INSTAGRAM
3/8 - 3/9
Create a journal entry titled "INSTAGRAM". Complete these tasks and record your detailed notes in your journal.
1. Find an article from a valid source that explains why Instagram is a good social media marketing tool for businesses. Find out what businesses should use Instagram, how often to post, what kind of posts are most effective, what age groups (target customers) use Instagram.
2. Read this article on posting multiple images on Instagram. Take detailed notes.
3. Would you recommend Instagram for your business? Why or why not? Justify your answer.
3/8 - 3/9
Create a journal entry titled "INSTAGRAM". Complete these tasks and record your detailed notes in your journal.
1. Find an article from a valid source that explains why Instagram is a good social media marketing tool for businesses. Find out what businesses should use Instagram, how often to post, what kind of posts are most effective, what age groups (target customers) use Instagram.
2. Read this article on posting multiple images on Instagram. Take detailed notes.
3. Would you recommend Instagram for your business? Why or why not? Justify your answer.
FACEBOOK VIDEOS
3/9 - 3/10
Create a journal entry titled 'FACEBOOK VIDEOS". Complete these tasks and record your detailed notes in your journal.
1. Read this article about using FB Videos to boost your followers. Make sure you read about Mari, Clark's Eliok Farm, Rescue Chocolate and WV Skydivers. Take notes!!!
2. Learn how to use Animoto by going through their free tutorials. Take notes as if you were going to give the notes to your business. (So they should be professional, easy to follow, etc.)
3. Would you recommend using FB Videos to your business? Why or why not? Justify your answer.
3/9 - 3/10
Create a journal entry titled 'FACEBOOK VIDEOS". Complete these tasks and record your detailed notes in your journal.
1. Read this article about using FB Videos to boost your followers. Make sure you read about Mari, Clark's Eliok Farm, Rescue Chocolate and WV Skydivers. Take notes!!!
2. Learn how to use Animoto by going through their free tutorials. Take notes as if you were going to give the notes to your business. (So they should be professional, easy to follow, etc.)
3. Would you recommend using FB Videos to your business? Why or why not? Justify your answer.
3/13
Review assignment due Monday 3/20
Present to Class
How to make a screen capture with Jing
3/20:
Warm Up: Go to this website and check it out. YOU WILL NEED HEADSETS! What is it? How can it be used?
TODAY: Presentations to class
Review assignment due Monday 3/20
Present to Class
How to make a screen capture with Jing
3/20:
Warm Up: Go to this website and check it out. YOU WILL NEED HEADSETS! What is it? How can it be used?
TODAY: Presentations to class
3/21 - 3/23
Assignment: Create relevant 3 posts for your business to use
First Look at this Example
Second use these Directions: Information
Items to help generate ideas for a great post Checkoff Image Good Content Facebook Posts
What to name file: lastname-firstname-3posts
How to turn in: print and turn in due end of class Thursday
Assignment: Create relevant 3 posts for your business to use
First Look at this Example
Second use these Directions: Information
Items to help generate ideas for a great post Checkoff Image Good Content Facebook Posts
What to name file: lastname-firstname-3posts
How to turn in: print and turn in due end of class Thursday
4/3
Today: As a team come up with a game plan for the week - what will you accomplish for your business?
Be prepared to tell Mrs. H your plans
Remember: next Monday 4/10 your second PRESENT TO CLASS assignment will be due!!!
Today: As a team come up with a game plan for the week - what will you accomplish for your business?
Be prepared to tell Mrs. H your plans
Remember: next Monday 4/10 your second PRESENT TO CLASS assignment will be due!!!
4/4 - 4/10
BRANDING
Your assignment has two parts:
1. Read four articles independently about branding and complete a form demonstrating your knowledge - due end of class Wed 4/5
2. Create a presentation, with your team, for your business about branding - due 4/10 will present after PRESENT to CLASS
Click here for the details
4/12 - 4/13
Revise branding presentations based on feedback from Mrs. H due 4/13
Schedule a time to give your branding presentation to your business - give Mrs. H the date due 4/13
Complete weekly update due 4/13
BRANDING
Your assignment has two parts:
1. Read four articles independently about branding and complete a form demonstrating your knowledge - due end of class Wed 4/5
2. Create a presentation, with your team, for your business about branding - due 4/10 will present after PRESENT to CLASS
Click here for the details
4/12 - 4/13
Revise branding presentations based on feedback from Mrs. H due 4/13
Schedule a time to give your branding presentation to your business - give Mrs. H the date due 4/13
Complete weekly update due 4/13
4/17 - 4/28
SOCIAL MEDIA CONTEST/CAMPAIGN
Your assignment has two parts:
Thursday 4/26: revise and finalize social media contest
SOCIAL MEDIA CONTEST/CAMPAIGN
Your assignment has two parts:
- Read the articles/listen to the video and answer the questions on this assignment sheet (copy and save to your student drive in your folder for this class) Individual - due 4/24/17
- Create a Social Media Contest/Campaign for your business. Directions. Team - due and presentations will be given 4/26/17 in class
Thursday 4/26: revise and finalize social media contest
5/1: Present to class # 3
This presentation should do TWO things:
1. Provide a summary (in a bullet point format) 0f EVERYTHING you have done for business to date
(think about branding, etc as well)
and
2. highlight details of INDIVIDUAL work that has been done for the business in the past three weeks.
This presentation should do TWO things:
1. Provide a summary (in a bullet point format) 0f EVERYTHING you have done for business to date
(think about branding, etc as well)
and
2. highlight details of INDIVIDUAL work that has been done for the business in the past three weeks.
FINAL PROJECTS
Create a Handbook: worth three performance grades total due 5/19
Final exam part one: Group Presentation: 1/2 of your final exam grade practice on 5/23, presentations given 5/24 and 5/25
Final exam part two: Individual Analysis and Paper: 1/2 of your final exam grade due 5/22
Create a Handbook: worth three performance grades total due 5/19
Final exam part one: Group Presentation: 1/2 of your final exam grade practice on 5/23, presentations given 5/24 and 5/25
Final exam part two: Individual Analysis and Paper: 1/2 of your final exam grade due 5/22
CAPSTONE PROJECT
Project Description
5/30: Introduction
5/31: Research HHS Yearbook and Newspaper current status. Create a google doc in your Social Media folder title it "HHS Yearbook and Newspaper" Complete the following sections:
I. Current Status
What social media is used? How are these publications distributed today? What is your perception - is this working well or not?
II. Quick Research
Spend 15 minutes researching what do other schools in the area do for social media for their yearbook and newspaper? Document your results
III. Proposal
What social media should Yearbook and Newspaper use? Defend each answer with facts
6/1: Brainstorming session with Mr. Wabel's Yearbook class
6/2: Proposal for your project
Team identified for Yearbook/Newspaper
6/5: Proposal due, review with Mrs. Hasseld
Begin Project work
6/12: video due, send youtube link
6/14: Show video and complete reflection
LINK TO ADD YOUR VIDEO TO THE LIST (no video, no grade for this project!)
Instructions for Finalizing and Submitting Project (no project, no grade for this project!)
Link to Reflection for this project - must complete on last day
Project Description
5/30: Introduction
5/31: Research HHS Yearbook and Newspaper current status. Create a google doc in your Social Media folder title it "HHS Yearbook and Newspaper" Complete the following sections:
I. Current Status
What social media is used? How are these publications distributed today? What is your perception - is this working well or not?
II. Quick Research
Spend 15 minutes researching what do other schools in the area do for social media for their yearbook and newspaper? Document your results
III. Proposal
What social media should Yearbook and Newspaper use? Defend each answer with facts
6/1: Brainstorming session with Mr. Wabel's Yearbook class
6/2: Proposal for your project
Team identified for Yearbook/Newspaper
6/5: Proposal due, review with Mrs. Hasseld
Begin Project work
6/12: video due, send youtube link
6/14: Show video and complete reflection
LINK TO ADD YOUR VIDEO TO THE LIST (no video, no grade for this project!)
Instructions for Finalizing and Submitting Project (no project, no grade for this project!)
Link to Reflection for this project - must complete on last day
